Privacy Policy

Last Updated: 11/13/25

PrimeCare Family Dental — 86th Street & Pendleton Pike
Website: https://primecaredentalindy.com

1. Introduction

PrimeCare Family Dental (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule appointments, contact us by phone/text/WhatsApp, or use any of our services.

By accessing or using our website, you agree to this Privacy Policy.

2. Information We Collect

A. Personal Information

We may collect the following personal details when provided by you:

  • Name
  • Phone number
  • Email address
  • Date of birth
  • Address
  • Insurance information
  • Appointment details
  • Information submitted through forms or chats
  • Emergency contact details (if provided)

B. Health Information (HIPAA-Protected)

During scheduling or treatment, we may collect information related to your dental and medical history. This information is protected under HIPAA and handled accordingly.

C. Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Referring website
  • Cookies and tracking data

D. Marketing & Tracking Technologies

Our website may use technologies such as:

  • Google Analytics
  • Google Ads conversion tracking
  • Facebook Pixel
  • Call tracking tools
  • Chat widgets
  • Online scheduling tools

These may collect behavioral data such as clicks, time on page, and conversions.

3. How We Use Your Information

We may use the collected information to:

  • Schedule and manage appointments
  • Contact you regarding your visit
  • Verify insurance and eligibility
  • Provide treatment recommendations
  • Respond to inquiries and messages
  • Send reminders via call, text, or email
  • Improve website performance and marketing
  • Comply with legal and HIPAA obligations

4. Use of Texting, Phone, and Messaging

By submitting your phone number, emailing, or contacting us through the website, you consent to receiving communications from us, including:

  • SMS text messages
  • Phone calls
  • WhatsApp messages (if applicable)
  • Automated reminders and confirmations

You may opt out at any time by replying STOP.

5. Sharing & Disclosure of Information

We do not sell your personal information.

We may share information only in the following situations:

A. Service Providers

We may share your information with trusted third parties that help us operate our practice and provide services, such as:

  • Dental laboratories
  • Billing companies
  • Insurance carriers
  • HIPAA-compliant practice management software providers
  • IT providers
  • Marketing and analytics platforms (for non-PHI data)

B. Legal Requirements

We may disclose your information if required to:

  • Comply with federal or state laws
  • Respond to subpoenas, court orders, or legal process
  • Protect the rights, safety, or property of our patients, staff, or others

C. HIPAA Compliance

Any sharing of Protected Health Information (PHI) is done only with your consent when required and in accordance with HIPAA regulations.

6. Cookies & Tracking Technologies

We may use cookies to:

  • Improve website experience
  • Measure website traffic
  • Track advertising effectiveness
  • Personalize content

You may disable cookies in your browser settings.

7. Data Security

We use administrative, technical, and physical safeguards to protect your data. While we take reasonable steps to secure your information, no system is completely secure.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

9. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent.

10. Your Rights

You may have the right to:

  • Request access to your personal information
  • Request corrections
  • Request deletion where allowed by law
  • Opt out of marketing communications

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted here.

12. Contact Us

If you have questions about this Privacy Policy, contact us:

PrimeCare Family Dental — 86th Street Dentist
8660 Purdue Rd STE 100
Indianapolis, IN 46268
Phone: (317) 426-0299

PrimeCare Family Dental — Pendleton Pike
8180 Pendleton Pike
Indianapolis, IN 46226
Phone: (317) 426-0299

Email: [email protected]

13. SMS/Text Messaging Compliance

We comply with all CTIA, TCPA, and carrier regulations regarding SMS communication:

  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
  • All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • SMS is used only for appointment reminders, confirmations, follow-ups, and patient communication.
  • You may opt out at any time by replying STOP.